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6,000 deposits for the Dodge Challenger
By Yoann Besnard on 10 December 2007 | 
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This is a very good news for the troubled Chrysler. The American car maker received 4,300 pre-order deposits for the first day of the Dodge Challenger debut. From December 3 until last Friday, it recorded 6,000 deposits. This unplanned rush might also become a nightmare as Chrysler originally planned to build 5,000 cars per year. The waiting list might become longer when the car will be officially on sale. But, Chrysler has announced that it might increase the production to 10,000.
If demand remains strong, Chrysler might increase the production to 30,000 units per year in 2009 according to the Challenger Brand Manager, Mark Mallie. Of the 6,000 deposits, a trend emerges as the HEMi orange colour has been the most popular among the available paints that also include black and silver.
With a price tag of $37,995/£18,700, the Challenger SRT8 is a competitive offer thanks to its bold design but also its 6.1-litre V8 HEMI engine whose power remains unknown. Officially launched at the next Detroit Motor Show, the unique SRT8 model will be followed by a full engine range later with a V6 engine for the entry level. With the Challenger coupé, Chrysler hopes to meet that same success Ford met with the Mustang.
