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Aston Martin considers producing the Rapide outside of the UK
By Yoann Besnard on 23 November 2007 | 
(1) Comments | Permalink
Would Aston Martin become a luxury commodity such as Prada or D&G, which can be produced anywhere in the world and scorn its heritage? The British car maker would like to think so. The Financial Times reveals that management is investigating the feasibility of manufacturing outside of the UK in the future.
The first model to be concerned by such a surprising move would be the future Rapide, a four-door Aston Martin due to be on sale in 2009. It is said that the car maker contacted a few European coachbuilders. Pinifarina, Magan and Valmet are among them.
This might be a clever move for the British car maker as Gaydon factory is already nearing capacity due to a strong demand for the V8 Vantage. The Rapide is a risk for the Aston Martin, which has not sold a single saloon for the last twenty years. Using a coachbuilder would allow Aston Martin to be flexible enough regarding the future demand for the Rapide.
Comments
Posted by: saab | Nov 23, 2007 8:32:29 PM
Wow!
