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Antonio Baravalle leaves Alfa Romeo
By Yoann Besnard on 10 December 2007 | 
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Antonio Baravalle left Alfa Romeo to become CEO of the Mundadori media group. Fiat refused to comment on his departure, but it is rumoured that Baravalle left on his own. It is rumoured that Alfa Romeo is Fiat's biggest money loser according to Automotive News Europe. A change of CEO might not be the best news for the Italian brand. Aware of the problem, Fiat is looking for a replacement within the company.
Born on December 23 1964 in Turin, Antonio Baravalle graduated in Mathematical and Physical Sciences before taking a Master’s degree in Business Administration at the SAA in the same city. After several sales jobs between 1989 and 1992, he joined the Diageo to become sales manager of one of its distribution channels. He joined Fiat in 1999 and became sales coordinator for several European markets in the Alfa Romeo Business Unit in 2002. He became Alfa Romeo marketing manager in September 2003, but moved to Lancia to succeed Luca De Meo as Lancia Brand & Commercial Manager. He came back to Alfa Romeo as CEO to replace Karl-Heinz Kalbfell in September 2005.
Mundorario media group is owned at 51.2% by Fininvest, the conglomerate owned by Silvio Berlusconi.
