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GM to consider selling Hummer
By Yoann Besnard on 5 June 2008 | 
(1) Comments | Permalink
GM has officially announced it will re-evaluate the future of the Hummer brand. A sale isn’t excluded.
The Hummer brand is in a difficult situation as large SUVs sales are dropping due to rising gas prices. Even with lower gas prices in the future (if it happens), consumers will keep in mind the current gas prices in the US and won’t be ready to jeopardize their finance to get a large SUV.
"Our greatest concern is the unprecedented rise in oil prices," said GM Chairman and CEO Rick Wagoner, speaking before the automaker’s annual meeting in Delaware and GM is "undertaking a strategic review of the Hummer brand to determine its fit within the GM portfolio. At this point, the company is considering all options, from a complete revamp of the product lineup to a partial or complete sale of the brand."
Nothing is certain and it is sure that small models aren’t really suited to large American bums, but when your brand is the symbol of a former gas orgy, let’s say that your life expectancy is shot, especially when the parent company is currently restructuring the business.
Comments
Posted by: Tiger balm | Aug 30, 2008 11:31:00 AM
Very nice and big car. Thank for this post.
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