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Toyota Camry Hybrid in Australia

By Yoann Besnard on 9 April 2008 | Commentaires (0) Comments | Permalink

Toyota_australia_camry Toyota might build the Camry Hybrid in Australia when the carmaker launches the next-generation there.

With other carmakers threatening Toyota’s green credentials, the carmaker is seriously thinking giving a boost to its hybrid sales in Australia by building the hybrid-powered Camry there. In addition to the increased sales, Toyota also wants to lead the market segment to boost its brand image

Australia is not a large market for hybrid cars where two models are on sale. Last year, Toyota sold 3,100 Prius while Honda sold  just over 1,000 Civic. Honda is currently developing a cheap hybrid model expected to be sold worldwide. In Australia, the new model might help Honda to overtake Toyota on the fast-growing hybrid market. However, the Honda might be a tiny bit too small for the Australian. Toyota prefers betting on the bigger Camry which offers similar dimensions to that of the Ford Falcon and Holden Commodore

Source: The Australian

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