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Hyundai Genesis not coming to Europe

By Yoann Besnard on 1 April 2008 | Commentaires (0) Comments | Permalink

Hyundai_genesis Hyundai spokesman has announced that the carmaker doesn’t plan to import the Genesis on our shores due to Lexus’ poor sales results.

The new Hyundai flagship won’t cross the Atlantic Ocean to hit the European showrooms revealed Hyundai spokesman Oles Gadacz. The company executives took the decision after looking at Lexus’s track record in Europe. Despite selling its models in Europe for the last fifteen years, the luxury Toyota brand struggled to sell 40,636 cars last year.

The stricter CO2 emission regulation due to apply in Europe in 2012 is also the other reason given by Hyundai not to sell the Genesis on the European market. With its 4.6-litre V8 engine, it is certain that the Genesis would penalize the company’s fleet average.

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