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No markup for American dealers on the GT-R
By Yoann Besnard on 23 December 2007 | 
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With only 1,500 GT-R reserved for the American market every year and the frenzy that hits the Japanese market, some dealers planned to markup the GT-R as high as $15,000 per vehicle but Nissan has taken steps to ensure that doesn't happen in order to offer a first class service to potential Porsche customers.
Indeed, each dealer which wants to sell the GT-R will have to be certified by the company. The certification will be based on the level of customer service and the implicit agreement not to markup the GT-R. Also all customer enquiries or complaints about the supercar won't be routed to dealerships as usual but to Nissan regional vice presidents to make sure that customers won't be tricked in any way by a dealer. One can sat that Nissan trusts its dealerships.
Will those measures be enough to prevent speculation? Nothing is sure as the Japanese market went frenzy despite having a bigger allowance and and being smaller than the US. And what will happen to Europe? Will we see the return of grey import like in the '90s?
