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Honda Fit/Jazz takes tops the sales chart in Japan
By Yoann Besnard on 10 December 2007 | 
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After a successful launch, the new Honda Fit/Jazz shakes up the November sales chart in Japan by taking the first rank in front of the ubiquitous Toyota Corolla.
In November, Honda Fit/Jazz's sales have more than doubled over the same period last year while the Corolla's sales slowed down by 10% last month. Some people might think it would worry Toyota, but the giant carmaker has 8 cars cracking the top ten. The other car maker to be in the top ten is Nissan.
Is it a real good news for Honda? Yes, it is a good news as the Honda Fit is not especially a revolution compared to the previous model. It is also a sign that Japanese consumers favour cars with clever interior. But, it is also the Fit/Jazz's good sales results are also worrying for the Japanese car makers. The Corolla is a compact model while the Fit/Jazz is a small car. In other words, Japanese consumers have less money and prefers to buy smaller and smarter cars than the larger classic sedans. It means thinner profit margins for Japanese car makers.
