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VW China will design and build a saloon for the US
By Yoann Besnard on 23 July 2007 | 
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According to Automotive news, VW will sell a saloon designed and built in China on the American market in coming years.
This is a big step for Volkswagen China. The company usually only designs and builds cars for the Chinese market. It would not be capable of breaking into the global market alone (did i get the wrong meaning here?). The parent company Volkswagen AG will lend a hand by leading the technical developments while Volkswagen China will be responsible for the car’s exterior and interior styling. Despite being sold on both the Chinese and American markets, the saloon will offer the same design as Volkswagen studies have shown American and Chinese consumers to have similar tastes. However, there will be some differences in the smaller details. The Chinese version will feature a more luxurious interior. It will replace the current Passat Lingyu. On the American market, the saloon will be sold as an entry-level model.
With this collaboration, Volkswagen hopes to mix the best of what its German offices can offer, highly valuable technical knowledge, with the advantage of its Chinese offices', cheap manufacturing. By doing this, they hope to be able to succeed on the competitive global market.
