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Mercedes launches its own WebTV channel
By Yoann Besnard on 13 July 2007 | 
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At at time when more or less anybody can have his own TV Channel or at least put a video on YouTube, carmakers are starting to launch their own TV channels. Following in Audi's footsteps, Mercedes-Benz is today launching today the website Mercedes-Benz.tv.
The program is initially expected to be 20 minutes long and as well as providing the obvious content about the Mercedes brand it will also include a sports program thanks to sponsorship. The web TV will be available in English and German only.
On the first day, the 20 minute show will feature the new McLaren stars Lewis Hamilton, a variety of historical Mercedes models and live broadcasting from the Mercedes-Benz Fashion Week show in Berlin.
