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Maserati’s sales boosted by the Quattroporte
By Stéphane Schlesinger on 10 June 2005 | 
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While Peugeot celebrates the 5 millionth 206, Fiat the 6 millionth Punto, Maserati announce they have built 20,000 cars since 1997, the year Fiat attached Maserati to Ferrari. The 20,000th Maserati is a grey Quattroporte built for the Italian carmaker’s main market, the USA.
Maserati obtained excellent worldwide sales results in 2004, up by 60% from 2003, with 4,600 cars sold. With 2,800 copies made in 2004, the Quattroporte is the key-element to this achievement, Maserati hoping to increase this figure by 80% this year.
Indeed 2005 is following the right trend, which should allow Maserati to be profitable again.
CEO Karl-Heinz Kalfbell emphasizes the possibility for the customer to customize his car as much as he wants is part of the brand’s success, in addition to the qualitative and technical improvements lead by Ferrari.
Maserati built less than 700 cars in 1998, and now it’s united with Alfa Romeo, its expansion should continue.
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