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Fiat interested in Mexico for a plant
By Yoann Besnard on 12 May 2008 | (0) Comments | Permalink
In addition to discussing with Chrysler to build Alfa Romeo models in the US, Fiat is also considering building an all-new factory in Mexico.
The Italian group is seriously looking at all opportunities to find a solution to the weak dollar which might be a stumbling block to sell Alfa Romeo models in the US. While Chrysler has been announced as a potential partner, Fiat considers building a Mexican factory to supply North and South America.
A Mexican factory has the advantage to be close to the US market where FIat wants to introduce Alfa Romeo model and the future 500 and close to the South American market which recorded a strong growth last year. Aware of the potential of emerging markets such as Brazil, the Italian group doesn't want the French carmakers to take the lead. Renault-Nissan CEO has previously announced that the group will focus on increasing its sales there.