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First Superb rolled off and will be built in India
By Yoann Besnard on 5 April 2008 | (0) Comments | Permalink
The production line of the new Superb started rolling on Wednesday in Kvasiny, Czech Republic. The first model is a ‘Rosso Brunnelo’ 2.0 TDI.
The Czech carmaker ha started to build its new flagship. Left-hand drive vehicles will be produced first with right-hand drive production following in July. The company executives changed their mind and announced that the Superb will also be built in Ukraine and India. The Indian market is crucial to the company as it enjoys a premium brand image there and sales are growing.The carmaker has registered 27.2 per cent growth in sales with 2,050 units in March 2008 as compared to 1,612 units sold in March 2007. Since its introduction in November 2001, over 51,000 cars have been delivered.
The previous generation was not only manufactured in the Kvasiny plant, but ultimately saw production in the Ukraine, India, Bosnia and Kazakhstan. In total 133,955 examples were built.