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Rupert Stadler has revealed Audi plans
By Yoann Besnard on 19 December 2007 | 
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After the product plan, Audi CEO Rupert Stadler has revealed in an interview given to Auto Zeitung how the brand will jump from less than 1 million cars this year to 1.5 million in 2015.
Audi will focus on the Chinese market on which it's leader on the executive and luxury segments. Despite a fierce struggle with BMW, the company wants to double its sales to top 200,000 vehicles. The US market will also be carefully taken into account as Audi also wants to double its sales there. The brand will focus on increasing its dealer network.
The spearhead will first rely on a larger lineup. From 22 vehicles this year, Audi plans to sell 40 models in 2015. By covering almost all market niches, the German manufacturer hopes it will take sales from general competitors like Renault or Ford but also from specialist like Saab or BMW. The abundance of new models will be possible thanks to the new modular platform that Audi will generalise on all models within the next three years.
