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100,000 Nissan Qashqai in Europe
By Yoann Besnard on 13 December 2007 | (0) Comments | Permalink
Nine months after hitting the showrooms, the Qashqai has already been sold at 100,000 units in Europe. United Kingdom, Russia and Italy are the largest markets with sales at the end of November of 17,554, 15,376 and 10,746 units respectively since launch.
Qashqai has exceeded all sales forecasts since its launch in March. To meet demand for the car in Europe, production was increased by 20% in June at the factory in Sunderland, England, where it is manufactured. And starting this month, the manufacture of the Japanese version of Qashqai will be transferred from Sunderland to Nissan’s factory in Kyushu, Japan, freeing up extra production capacity for Europe. Sales of Dualis in Japan, as it is badged in that market, have also exceeded expectation, with total sales of over 18,000 sales since its introduction in May.
Qashqai buyers come from varied backgrounds: they can be former owners of compact cars such as the Renault Megane or the Vauxhall Astra, upper saloons like the Toyota Avensis or the Renault Laguna and small SUV such as the Kia Sportage or previous-generation Hyundai Santa Fe. Bold design is cited as one of the main asset of the crossover.
The Nissan Almera definitely became a forgotten page in the automotive books.