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Jaguar C-XF: Concept Car of the Year
By Yoann Besnard on 13 November 2007 | 
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The Japanese car magazine Car Styling has named the Jaguar C-XF concept car of the year. Akira Fujimoto, editor-in-chief at Car Styling, commented: “The C-XF was chosen for this award as it tries to achieve a sense of high quality by using new materials and new sensibilities, not only on the exterior but also in the interior. At Car Styling we can foresee that this comprehensive, high level of styling will be fully reflected in the new generation of Jaguars.”
Unveiled at the Detroit Motor Show in January, the concept car announced the awaited new Jaguar saloon. More than a car, the C-XF was a revolution for the British carmaker, breaking years of tradition in design. With this car, Jaguar abandoned the unsuccessful current style to adopt a fresh new design language. The production car was launched at the Frankfurt Motor Show and encountered mixed reactions among specialists. American consumers, the main target, seem to appreciate the new Jaguar design, with a two month waiting list for potential buyers.
For Jaguar’s Design Director, Ian Callum, it is a new prize to add to his collection. He declared: “It is a great honour for Jaguar to receive this award from such a reputable journal like Car Styling – a magazine that all designers have grown up with for the last 30 years. My colleague Julian Thomson and I both believe it has always demonstrated the very best in our profession, so it makes us particularly proud to receive this recognition for the C-XF.”
