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BMW expects to sell 100,000 M3s
By Yoann Besnard on 18 July 2007 | 
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In an interview with the weekly German car magazine Automobile Woche, Carsten Preis of the M division declared that BMW plans to deliver 100,000 M3s in the coming years. Though the figure looks impressive, it is actually only 10,000 more than the previous generation.
In order to achieve such a sales figure, BMW will release the M3 in both convertible and saloon variants in the near future. Also, despite a bigger engine and more power, BMW engineers have made the car softer to appeal to the masses. The question is whether these efforts are enough to compete successfully with fellow German carmakers Audi and Mercedes. Here nothing is certain.
When BMW released the former M3 it did not have serious competition but Audi and Mercedes seem to have taken a course in how to build sportier cars. The RS4 has been very well received by the journalists and the new C63 AMG looks extremely promising.
