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Subaru dealer's see through car
By Yoann Besnard on 12 May 2008 | (0) Comments | Permalink
When you're a Subaru dealer, selling the first diesel engine of the carmaker represents quite a challenge when customers only think of the Impreza when they hear 'Subaru'. An inventive Subaru dealer has devised a see-through car to promote the new Boxer Diesel engine.
The selected model is the Outback which appears to have a bonnet made of glass, with every engine detail meticulously replicated on a vinyl wrap. Equally startling is the side of the car which shows the engine plus Subaru’s famous symmetrical all-wheel drive system and even the exhaust silencer.
Ian Armstrong, Dealer Principal of ‘Stan Palmer Sales’ of Carlisle says the idea came to them while seeing a cutaway picture of the engine in the brochure. The car was imaged up in one day after a photograph was taken of the engine using a high-resolution eight mega-pixel camera. He adds that "the reaction has been fantastic, with people almost tripping up as they walk past."
This is the first time a dealer has a cost-effective idea to advertise a new model However Subaru UK advertised the Impreza in a similar way last year. A car transporter toured the UK carrying three new cars upside down on its lower deck and three the corre
