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Mahindra & Mahindra interested in buying Bertone
By Yoann Besnard on 18 March 2008 | (0) Comments | Permalink
Mahindra & Mahindra is reported to be interested in buying the troubled coachbuilder Bertone. The final winner will be announced within three months.
In last November, the Italian coachbuilder filled for bankruptcy protection, and the future looked rather blurred after Domenico Reviglio, founder of Gruppo Prototipo, walked away in January. Since then the company has placed under administration and the current administrator has received seven offers, including one from Mahindra & Mahindra, the Indian carmaker who lost the Jaguar and Land Rover bid.
Mahindra & Mahindra bought another Italian designer, GRD, in January. If Grafica Ricerca Design doesn’t have the prestige of a Bertone, it will help the Indian carmaker to increase its research and design skills. GRD has been renamed Mahindra Graphic Research and Design.
Adding Bertone to its portfolio would boost Mahindra & Mahindra in terms of production capacity in Europe and in technology but also in terms of design. Without a doubt, this acquisition would enable the carmaker to offer stylish models quickly. With the future factory in the US, the Indian giant will need an attractive range. With Bertone, it would get talented people in hand to succeed.
