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Lexus future plans
By Yoann Besnard on 8 April 2008 | (0) Comments | Permalink
Lexus plans to expand its lineup in an attempt to increase its globals sales. more F models, a small Lexus and the eagerly-awaited LF-A are on the menu.
In an interview with the Australian, head of Lexus Australia, John Roca, has revealed the future plans of the Japanese luxury brands. First, the long-awaited LF-A won’t be build before 2011. Tokyo Motor Show will likely be the event chosen by the carmaker to unveil the supercar.
The carmaker also plans to launch more F models. After the IS-F, the company plans to unveil the GS-F which might be powred by a V10 petrol engine like the Audi RS6 and the BMW M5. Lexus might also launch a LS-F which would take on the Audi S8 and the Mercedes S65 AMG.
All these models will help to boost the company’s brand image which struggles to get a pie of the luxury market outside the US. The real model expected to be built at large scale will be a compact model and a future hybrid model. The compact model will be Lexus’ attempt to fight on the compact market segment. Set to compete with the Audi A3 and BMW 1-Series, the future model will likely be powered by a hybrid transmission. The other hybrid model will be a unique vehicle a bit like the Prius in the Toyota’s lineup on which the future Lexus will be based.