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Buick to unveil the Invicta at the Beijing Motor Show
By Yoann Besnard on 19 March 2008 | 
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Buick has announced it will unveil a concept car called Invicta at the Beijing Motor Show in April.
Buick is the spearhead of GM on the Chinese market. If the carmaker sales suffer from a poor brand image in the US, the situation is different in China where the Excelle and Park models are bought for their luxurious image.
Like the Riviera seen at Shanghai last year, the Invicta moniker has been used on a previous model forty-five years ago. At that time, it was the most powerful Buick. The concept car will pay homage to Buicks of the 1940s through the 1970s thanks to a collaboration between various GM Design Studios around the world. The Invicta will feature a nostalgic sweepspear design cue and a curved line running the length of the car. The exterior will also feature Buick's signature vertical chrome waterfall grille and a new look to its portholes.