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Toyoya considers launching two small models in the US
By Yoann Besnard on 26 February 2008 | (0) Comments | Permalink
Toyota is seriously thinking at launching two small models, a production version of the A-BAT concept car and the new Urban Cruiser on the American market in the coming years.
In an interview with Automotive News, Toyota’s U.S. sales chief Jim Lentz revealed that the carmaker was considering launching two small models as the new economic situation made rooms for smaller cars on the American market. Like other American carmakers, Toyota has to find solutions to meet the future CAFE standards. If the company build its brand image with the green Prius, it makes its money with its big SUVs such as the V8-powered Tacoma.
Toyota has plans to launch a production version of the A-BAT concept car seen at Detroit and the Urban Cruiser that will be unveiled next week at Geneva. Based on the Toyota Yaris, the small SUV is similar to the Scion xD model which is an exported version of the Toyota Ist sold in Japan.