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New pictures of the new Ssangyong Chairman W
By Yoann Besnard on 13 February 2008 | 
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After the teaser, Ssangyong has released the first official pictures of the exterior and the interior of the new Chairman W.
With this new generation, Ssangyong wants the Chairman to move upmarket. The new executive saloon will feature a serious exterior styling although a little tame and will send the current to the forgotten pages in the automotive history books. On the inside, the Chairman seems to offer an excessive equipment with a riot of cheap-looking wood panels.
Ssangyong hopes to sell 20,000 new Chairman W vehicles on the Korean market and 10,000 vehicles overseas, including Chinese market. "We're fully prepared to compete with world-class luxury models, such as Lexus LS430, Audi A8, BMW 750 worldwide," said Choi Hyung Tak, Ssangyong's CEO. "The model will be the most expensive car in Ssangyong's lineup." The car will go on sale from next month.
Surprisingly, Ssangyong has sold 100,000 Chairman since the model was launched in 1997.