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Kia unveils a bit of its Scion-killer
By Yoann Besnard on 20 February 2008 | 
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Kia has unveiled a teaser of the Soul concept car which previews the future Soul model set to compete with the Scion brand on the American market and who knows who in Europe.
Actually, Kia won’t reveal one, but three Soul concept cars, each of them with a distinct personality. The pictured teaser reveals the Soul Burner destined for the “bad boys” which comes with with satin black finish and gloss dragon tattoos.
With those three concept cars, Kia shows the direction taken for the future Soul model. Following the example of the Scion brand launched by Toyota in the US, the Korean carmaker wants to offer a high level of personalization at time when future growth for carmakers is expected to come from accessories.