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Chinese car luxury market boom
By Yoann Besnard on 19 February 2008 | (0) Comments | Permalink
Bentley has sold 338 cars in China and Hong Kong last year, a 93 percent increase over 2006 while Rolls Royce sold 106 vehicles on the Chinese market.
Mainland China represents an critical market for the two carmakers. For Bentley China became its fifth market after the United States, United Kingdom, Germany and Japan. Bentley sold 2,079 vehicles in the UK and 4,196 unit in the US last year.
Rolls Royce records a similar trend as China became its third largest market last year. The Iconic brand sold 1,100 cars in 2007.
With the rise of India, Asia will become the largest market for the two brands in the next ten years. Soon, the two carmakers might unveil their next models not, in Detroit or in Geneva, but at Delhi, Beijing or Shanghai.