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Lincoln wants to expand outside the U.S.
By Yoann Besnard on 1 February 2008 | 
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Ford CEO Alan Mulally wants the group’s luxury brand to go offshore in an attempt to increase the company’s global sales. However, one does not expect to see the iconic brand reaching our shores.
Indeed, Ford doesn’t want Lincoln to compete with the German clique, but would rather battle with the Japanese luxury brands such as Infiniti and Cadillac. On the western European market, Cadillac is struggling to increase its sales despite expanding its lineup with more European-sized vehicles. However the new CTS might change the order and become the first brand’s success. If Lincoln can’t compete in western Europe, it might find its way in Eastern Europe where Infiniti also plans to sell cars this year.
In addition to the problems of brand image mentioned, Lincoln might also suffer from the lack of a rear-wheel drive platform. Ford has already planned to develop a rear-wheel drive model but it won’t hit the showrooms soon.
Source: Auto Motor und Sport