For years, Jaguar has recorded decreasing sales which brought Ford to sell it. As soon as the British carmaker became Indian, the sales started rising again.
The XF might be the car that will save the British marque according to the latest sales results in Europe. Indeed, Jaguar’s European sales were up 69.6 percent in April, totaling 4,047 units. This is the first sales increase since July 2006. Since the beginning of the year, the company sales have risen by 0.4 per cent.
The new XF is mainly responsible for the sales rise as the new saloon recorded a strong demand in the US but also in Europe. The saloon has received more than 18,000 orders since its launch.
This is good news for the British brand. However, the aging competition might have helped Jaguar to achieve those good results. The next-generation Mercedes E-Class will be launched next year, while the next BMW 5-Series will be unveiled within two years. How will the Jaguar XF compare in term of sales with the two successful German models? Jaguar has won the first set, but the path remains long before the company can claim the XF saved it.
