2007 Jaguar sales drop by 19%

Jaguar sales have dropped by 19% last year due to the end of life of the S-Type model as the company is expected to be sold by Tata in a few weeks.

The company sold 60,485 cars last year which is far from the target established by the company at the launch of the S-Type. The carmaker executive has announced the goal to boost the sales to 200,000 units per year. After mixed welcome given tot the S-Type and the X-Type failure, the company reached a new low last year.

Hopefully, 2008 promises to be a better year as the eagerly-awaited XF has already generated 10,000 orders, 3,000 from the US only, the largest market for Jaguar. With the introduction of rumoured models, the company might one day achieve the ambitious goal of 200,000 cars considered at the break-even by Ford a few years ago.

But, now the main question is: will Tata get rid of the British carmaker as soon as it buys it?